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Albright IP Limited
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Emily Warwick
Emily Warwick
14:56 27 Jul 22
My experience with Albright IP has been flawless from start to finish. I... have never filed a patent before so I was learning everything as I went along. They have been helpful in every way possible and gone the extra mile to ensure I was kept in the loop and happy as everything was going through each step of the way. I cannot express enough how pleased I am with their service. I had the pleasure of working with Will, Abigail, and Adrian. I would recommend Albright IP to anyone looking to file a patent application.read more
Simon Mills
Simon Mills
13:22 06 Jul 22
Super helpful advice, and really friendly service. Highly recommend... Albright for IP advice and services.read more
Luke D.
Luke D.
11:25 23 May 22
Was a pleasure to work with Will and Melissa on a patent draft and filing.... Will took the time to understand both my software product and the commercial motivations behind the patent filing. They were extremely responsive to questions and clarifications throughout the process (availability isn't everything, but it certainly helps!).They were also very clear regarding fees, and set out a very helpful visual timeline and cost breakdown on the whole patent application process at the pre-sales stage. This emphasis on making sure I understood all aspects of the work, and having documentation to help with that, is something I didn't see with any of the other patent services I was talking to at the time. This clear communication continued throughout our interactions.Would recommend Albright IP to anyone looking to patent an invention. The patent they filed for me was for a software invention.read more
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Brand Awareness: The Power of Social Media

by | Jul 29, 2013

Picture this, it is the third quarter of the Superbowl playoffs and the power goes out. The spectators and viewers are restless, they reach for their smart phones and tablets to find out what is going on, what do they see?

Oreo had the situation covered. It transpires that they had a 15 person Social Media team ready to respond to the events of the evening. Their copyrighters, strategists and artists reacted to the situation in less than ten minutes by creating and tweeting the advert, “You can still Dunk in the Dark”. Almost immediately the message was widely re-tweeted and “Liked” reaching an international audience of millions.

oreos

The impact of the advertisement via social media was immense and obvious, given the combination of speed and cultural relevance. For the promoters of a brand to be able to respond in real time on social media brings the benefits of cost savings and a uniquely targeted audience. The ramifications for the future as to how brands will be marketed can only be speculated.

A final thought, the situation described above involved a company spreading positive publicity about its own brand. Think how different the situation would be if negative publicity about a brand was spread with equal speed and magnitude.

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