Ask an Expert Attorney
What Our Clients Say ...




I want to personally thank Charlie Heal , Emily Fox, Cara McAtee, and the entire team at Albright IP for their hard work, dedication, and professionalism in helping me submit my first ever patent: the Baffer Ball fire suppression system.
From the very first meeting, Charlie and Emily made everything feel clear, comfortable, and respectful. They listened carefully to my ideas, even though I’m not from a technical or legal background – I’m a painter and decorator by trade. But they believed in my vision and treated it with such care and seriousness that I felt truly supported as an inventor.
Over several months, we worked closely by email and phone. Charlie and the team guided me step by step to build one of the strongest, clearest, and most professional patent drafts I could have hoped for. The claims they wrote are powerful, and the language used shows how deeply they understood my invention. They didn’t just file a document – they helped shape a legacy.
Charlie, even though he is young, is incredibly professional and experienced. I am amazed at how he managed such a complex project with kindness, patience, and precision. Emily and Cara were also fantastic throughout.
This was not just paperwork – this was my dream since childhood. And Albright IP helped me make that dream real.
💬 I look forward to working with them again on future patents. The Baffer Ball is just the beginning – and I am proud that Albright IP was there from Day 1.
Thank you so much again — from the bottom of my heart.
— Morteza

He’s not only incredibly knowledgeable, but also warm and approachable. No question has ever felt too small, and he genuinely cares about the success of my business. I’d highly recommend Marc to anyone looking for a dedicated, trustworthy, and skilled patent attorney.



The patent was filed within weeks and had a depth of technical input from Albright that was excellent. I'm very pleased.
I have filed patents in the past but working with Albright IP was a totally different experience. I recommend them without hesitation.

Their knowledge regarding the patent process is extensive.
They have help me navigate the complex process to gain patent granted on my first design and patent pending on my second design.
I feel reassured and confident to put my designs in their hands knowing they will give the best advice based on the facts and not for their own financial gain.
Brilliant company.
Kathryn Haslam
Comfyi.

They were also very clear regarding fees, and set out a very helpful visual timeline and cost breakdown on the whole patent application process at the pre-sales stage. This emphasis on making sure I understood all aspects of the work, and having documentation to help with that, is something I didn't see with any of the other patent services I was talking to at the time. This clear communication continued throughout our interactions.
Would recommend Albright IP to anyone looking to patent an invention. The patent they filed for me was for a software invention.
No upselling for their fee either, just a fair, professional appraisal...
Thanks to Allbright, I am not spending thousands on a low hope project (when I so easily could have been).
Then end result being that we accomplished everything I wanted to in time and budget.
Highly recommend.
Need a Product Designer?
Helpful Tips
Do I have to identify the designer?
It is possible to waive the name of the designer when filing a European Community Design, but you should be sure that you have the rights to the design
Cloe Loo
Patents Director
- Life Science, Engineering
- Chartered British Patent Attorney
- European Patent Attorney
- European Patent Litigator
- IP Litigator – Patents
- BSc (Hons), CPA, EPA
+44 (0)1242 691801
Cloe graduated from University College London in 2005 with an Honours degree in Biology, which includes modules in Ecology, Genetics, Molecular Biology, and Physiology.
Cloe is a Chartered British Patent Attorney, European Patent Attorney and IP Litigator (Patents) with over a decade of experience. Her practice involves drafting, filing and prosecution of patents and designs globally across a range of technical sectors, with particular interest in the Life Science area. As a native of Hong Kong, Cloe is fluent in both Cantonese and Mandarin.
Cloe regularly advises on and handles contentious IP matters, including patent, design and copyright infringement. In 2024, Cloe served as IP attorney in securing a landmark IP judgement in the High Court in a significant case, WaterRower (UK) Ltd v Liking Ltd, and successfully defended her client against copyright infringement claims. The judgement provided much-needed clarity in UK copyright law on what qualifies as a work of artistic craftsmanship.
In addition to being Chartered, as with all our attorneys, Cloe is a member of and regulated by IPReg, the independent professional regulatory body in the UK for Patent Attorneys and Trade Mark Attorneys.
Cloe is also a long-standing member of the Chartered Institute of Patent Attorneys, and the European Patent Institute.
Before joining Albright IP, Cloe worked as a Project Manager in a leading global brand and advertising research company. In her spare time, she enjoys combining travelling with dancing Argentine tango.
If you would like expert patenting advice and guidance from Cloe Loo, please email Cloe at cloo@albright-ip.co.uk, use Cloe’s Contact Form below, or call Cloe on: +44 (0) 1242 691 801.
Cloe’s Most Read Articles
Albright IP secures Landmark IP judgment in the High Court for WaterRower (UK) Ltd v Liking Ltd
>> Read the article here: Albright IP secures Landmark IP judgment in the High Court for WaterRower (UK) Ltd v Liking Ltd
Careers in IP – an interview with Cloe Loo
>> Read the article here: Careers in IP – an interview with Cloe Loo



